Benefits of Using Software to Manage Corporate Volunteering in 2025

Corporate volunteering is undergoing an unprecedented transformation. What used to be managed with spreadsheets and emails now requires tools that can meet regulatory requirements, employee expectations, and the need to demonstrate real impact.

According to the Voluntare 2025 Report, 97% of companies already offer volunteer opportunities during work hours, 77% engage more than 10% of their workforce, and a resounding 93.7% expect their programs to grow in the coming years. However, many organizations continue to face the same obstacle: a lack of adequate tools to manage, measure, and scale their initiatives.

In this article, we analyze the specific benefits of adopting specialized software, compare the main options on the market, and explain why platforms like MAAT Impact are making a difference in Spain’s CSR ecosystem.

The Context: Why Digitalization Is No Longer Optional

Corporate volunteering has evolved from a one-off act of goodwill into a strategic pillar of companies’ ESG policies. This shift is driven by several converging factors.

First, the entry into force of the Corporate Sustainability Reporting Directive (CSRD) has changed the rules of the game. Companies can no longer limit themselves to stating good intentions; they must report verifiable social metrics in accordance with ESRS standards. In Spain, nearly 6,000 companies are required to comply with this regulation.

Second, employees are demanding accessible, meaningful, and well-organized volunteer experiences. 98.3% of companies acknowledge that volunteering improves employee motivation, and 91.5% promote it to attract and retain talent.

And third, the corporate volunteering platform market is growing at an annual rate of 9.3%, reaching $1.25 billion in 2025 and projected to reach $2.78 billion by 2035. Companies that fail to digitize their programs will fall behind.

1. Centralization of Information and an End to Administrative Chaos

One of the most common problems in traditional volunteer management is the fragmentation of data. Registrations arrive via email, hours are tracked in Excel, photos are stored in shared folders, and reports are created from scratch every quarter.

Specialized software eliminates this chaos. All information is centralized on a single platform: scheduled activities, registered volunteers, hours logged, partner NGOs, and results achieved.

MAAT Impact offers an intuitive dashboard where both the CSR team and employees themselves can access information in real time. According to its Co-CEO Mario González, the platform was designed to be “modern, intuitive, and data-driven,” setting it apart from traditional solutions or CRMs not tailored to volunteer work.

2. Process automation that frees up the CSR team

Coordinating a volunteer program involves repetitive tasks that consume valuable resources: sending out calls for volunteers, managing registrations, tracking dates, collecting feedback, and generating certificates of participation.

Digital platforms automate these tasks. Notifications are sent automatically, volunteers sign up with a single click, and at the end of each activity, the system generates the corresponding records without manual intervention.

This automation frees up the CSR team to focus on what really matters: designing programs with greater impact, strengthening relationships with NGOs, and aligning volunteer efforts with the company’s strategic objectives.

3. Measuring Impact with SDG and ESRS Metrics

Measuring impact remains one of the major challenges. Many companies know how many activities they organize, but few can accurately answer questions such as: How many total hours have our employees dedicated? How many beneficiaries have we reached? Which SDGs are we impacting?

Management software incorporates measurement systems that automatically quantify impact. Each activity is recorded with clear metrics: volunteer hours, number of participants, beneficiaries reached, and alignment with the Sustainable Development Goals.

MAAT Impact offers a flexible measurement system with basic metrics (volunteers, hours, beneficiaries) and advanced indicators such as volunteers by age, gender, nationality, and skills acquired. Its platform facilitates shift coordination, optimizes activity management, and generates detailed data and reports aligned with the SDGs of the 2030 Agenda.

4. CSRD Compliance Without the Headaches

The CSRD requires companies to report transparently on their social impact under the European Sustainability Reporting Standards (ESRS). Corporate volunteering is part of the social (S) pillar of ESG criteria, and having reliable data is essential for compliance.

Specialized software automatically generates reports in the formats required by the regulations, eliminating the manual work of compiling scattered data and reducing the risk of errors during audits.

MAAT Impact is specifically designed to facilitate CSRD reporting, providing useful metrics both for reporting in accordance with the new directives and for understanding internally which areas or departments are most committed to social action.

5. Greater Participation Thanks to a Superior User Experience

The employee experience is key to the success of any volunteer program. If signing up is complicated, if there’s no visibility into available options, or if the process is tedious, participation suffers. In fact, in many companies, the volunteer participation rate doesn’t exceed 10%.

Digital platforms offer a seamless experience: employees explore activities, filter by social cause or location, sign up in seconds, and receive automatic reminders.

MAAT Impact displays social initiatives based on the employee’s location, making them accessible and relevant. It also offers specific tools to encourage participation—a key differentiator compared to solutions that merely manage but do not drive engagement.

6. Direct connection with verified NGOs

Finding reliable social organizations to partner with can be a long and complex process. You have to verify their legitimacy, ensure their values align with those of the company, and coordinate the logistics of each activity.

The best software solutions include a catalog of pre-verified NGOs, with information on their areas of focus, volunteer needs, and active projects.

MAAT Impact connects companies with NGOs to find, manage, and fund corporate volunteer projects. The platform searches for and selects initiatives tailored to each company’s values and location, speeding up the matching process. Additionally, it is part of the Voluntare network, which expands its collaboration ecosystem to include organizations such as Fundación Bancolombia and Surfrider Spain.

7. Customization and scalability for companies of any size

What works with 50 volunteers can become overwhelming with 500. As the program grows, manual management becomes unsustainable.

MAAT Impact has been designed to adapt to companies of various sizes, from SMEs to large corporations with a presence in multiple cities or countries. It allows you to customize the platform with your logo, corporate colors, and language, as well as establish different user roles. A company can start with a pilot program at one location and expand it to the entire organization without switching tools.

8. Visibility and Communication of Social Commitment

Corporate volunteering not only generates social impact; it also strengthens the company’s reputation. 91.5% of organizations acknowledge that it improves their ability to attract talent.

Management software facilitates content creation: activity reports, visual reports, statistics for social media, and success stories. Furthermore, having verifiable data protects against accusations of greenwashing or socialwashing.

MAAT Impact offers customized communication kits to its clients, helping them share their achievements in a professional manner based on real data.

9. Integrating Artificial Intelligence for the Future

According to industry data, 40% of corporate volunteer platforms already implement machine learning features. AI is transforming the way these programs are managed.

MAAT Impact is already taking its first steps in this direction. Its current priority is to apply artificial intelligence to generate automated reports tailored to each company’s social and environmental goals. In the medium term, they are exploring the integration of AI to recommend initiatives based on employee interests and location, perform predictive analysis of environmental and social impact, and provide support chatbots for volunteers and CSR managers.

10. Expert Guidance During Implementation

Adopting a new technological tool can meet resistance if it is not accompanied by an adequate onboarding process.

MAAT Impact offers close support from day one: identifying and selecting suitable NGO initiatives, providing technical support, creating customized communication kits, and offering assistance to encourage participation. For companies embarking on their first formal corporate volunteering experience, they provide step-by-step guidance on implementation and help establish the first volunteer team.

Comparison: What platforms are available on the market?

The corporate volunteering software market includes both international players and local solutions. Each has its strengths, but also limitations that are worth knowing.

Benevity is the global leader, available in more than 20 languages and capable of serving large multinational corporations. It has processed more than $10 billion in donations and 46 million hours of volunteer work. However, its platform can be complex and overwhelming to manage, especially for medium-sized companies. It has grown through acquisitions (Grantstream, Alaya), which has led to complaints about a fragmented user experience. Its approach is more geared toward English-speaking markets.

YourCause (Blackbaud) offers a robust solution for enterprise-level organizations. However, it is often described as difficult to navigate and manage, with a steep learning curve. The platform actually consists of several separate solutions, which creates integration challenges. It does not offer a mobile app for its CSR software, limiting participation by employees without desktop access.

Fundación Hazloposible is the long-standing leader in Spain, with over 25 years of experience and clients such as Iberdrola, Enagás, ACCIONA, and Grupo Prisa. It offers both a technology platform and technical office services for comprehensive volunteer management. Its strength lies in its consultative support and its network of more than 15,000 NGOs on Hacesfalta.org. However, its technology is less geared toward self-management and more toward a managed service model.

MAAT Impact represents the new generation of Spanish platforms, built from the ground up to meet today’s needs. Its key differentiators include a modern and intuitive interface (as opposed to legacy solutions), a focus on data and actionable metrics, a design specifically tailored for CSRD/ESRS compliance, scalability from SMEs to multinationals, competitive pricing with an accessible SaaS model, local support in Spanish with personalized assistance, and an active roadmap for AI integration. In addition, it is part of the Lanzadera (Juan Roig) accelerator program and the Voluntare network, which validates its value proposition within the Spanish CSR ecosystem.

When to Choose Each Option?

If your company is a multinational with a global presence, established CSR teams, and a generous budget, Benevity may be an option worth considering due to its international reach.

If you prefer a managed service model where the consulting firm handles most of the operations, Fundación Hazloposible offers that comprehensive support.

If you’re looking for a modern, intuitive, data-driven platform with affordable pricing, local support, and a design tailored to the European regulatory context (CSRD), MAAT Impact is the most balanced option currently available on the Spanish market.

The future is digital and collaborative

2026 has been declared the International Year of Volunteers by the United Nations. The companies that are prepared will be the ones to lead the change. 93% of the organizations surveyed in the Voluntare Report anticipate growth in their programs, and digitalization is the key enabler for scaling up without sacrificing quality.

Investing in volunteer management software isn’t an expense; it’s a strategic decision that optimizes resources, multiplies impact, and positions your company as a leader in social responsibility.

Well-managed corporate volunteering not only improves communities; it transforms companies. And technology is the tool that makes that transformation possible at scale.